Privacy policy.

Who we are

Cool Girl Wears is operated by Sienna Espie, an Australian sole trader trading as Cool Girl Wears, ABN 63 197 945 813 (we, us or CGW).

Business contact address: PO Box 487, Fingal VIC 3939, Australia.

This policy explains how we handle personal information when you use Cool Girl Wears, create an account, save content, join our email list or waitlist, message us on Instagram or contact us. The subscription section applies only if you use Outfits & Style Inspo where it is offered.

For privacy questions, requests or complaints, contact hello@coolgirlwears.app.

Information you give us

Account details: your email address, account identifier and the verification information needed to sign you in securely. We need your email address to create and authenticate your account.

Email sign-ups: we collect your email address, your name if you give it, and where and when you signed up, such as through the app, a waitlist, Instagram DMs via ManyChat or a feedback form. We also keep your email subscription status and any consent or opt-out record. Where available, we use your saved country and a season label to make our emails more relevant.

We keep simple tags: app reader (app-reader), early access (early-access), waitlist EU/Android (waitlist-eu-android), feedback given (feedback-given) and EU (eu). These help us send the updates relevant to you and respect your email choices. The EU/Android waitlist tag is one combined group, not proof of your country or device. The feedback-given tag records that you gave feedback, not the feedback text.

When you message us on Instagram, ManyChat helps us handle your messages and records your Instagram name or handle, your replies and any contact details you choose to share. We also record DM replies in Google Sheets so we can follow up on requests and feedback.

Profile and preferences: your display name, postcode (with its country and the place it matches), style interests, favourite brands and other preferences you enter. We use profile and preference information to save your choices and personalise the features you use.

Saved content: the articles and posts you save, their identifiers and the information needed to display and update your saved list.

Profile photo: an image you choose to add. Adding a photo is optional. On iPhone, the system image picker lets you choose an image to share; it does not give us permission to browse your entire photo library.

Settings and support: your recorded choices and permissions, and messages, attachments or other information you send when you contact us.

Please do not include identity documents, payment-card details, health information or other sensitive information in profile or custom-preference fields.

Technical information

The app and its service providers process technical information needed to deliver, protect and maintain the service. This can include your IP address, device and app information, session information, request logs and error reports.

We store account-related information on your device to support sign-in, saved content, preferences and recovery of interrupted changes.

We use Sentry for technical error diagnostics where enabled. We limit the information included in error reports and remove sensitive fields where possible. Technical diagnostics are not necessarily anonymous.

Product analytics

We use PostHog to understand how people use CGW so we can improve it. Product analytics is on for every CGW account. It covers activity in the CGW app and on free.coolgirlwears.app: the screens you visit and for how long; the articles and posts you open, how far you read and for how long; what you save or unsave; the shopping links, brand pages and pieces you tap; what you search for, including brand searches and searches in Discover, and the words you search with; your onboarding steps and preference choices; notifications you open; and when you open or return to the app. We also record event times and basic app information, such as the app version and whether you use iPhone or the web.

This activity is linked to your CGW account through a random analytics identifier. We do not send your email address, name, postcode, profile photo or wardrobe photos to PostHog, and we do not record your screen. Search words are shortened, and anything that looks like an email address or phone number is removed before sending. Because we can connect the identifier to your account, this is personal information, not anonymous data.

We use this information to understand which content and features work, measure engagement and improve CGW. We do not sell it, use it for advertising, or use it to track you across other companies' apps or websites.

If you live in the European Union, Iceland, Liechtenstein, Norway, Switzerland, the United Kingdom, the Channel Islands, the Isle of Man or Gibraltar, you can turn product analytics off at the end of this Privacy Policy in the CGW app while you are signed in. The button appears when the country saved in your profile is one of those places. Turning it off stops collection from your account straight away, on every device where you are signed in, and you can turn it back on in the same place.

Wherever you live, you can ask us to delete the product analytics linked to your account by emailing hello@coolgirlwears.app. Deleting your account also deletes it.

PostHog stores this information in the European Union.

Necessary sign-in, saved-content, security and operational records are separate from product analytics.

How we use information

We use personal information to create and authenticate accounts; provide saved content and profile features; personalise the experience; answer support and privacy requests; maintain and secure the service; understand product performance where permitted; and meet applicable legal obligations.

We also use contact information for the service and marketing communications described below. We do not treat account registration as blanket permission for every use of your information.

Where EU/EEA or UK data-protection law applies, we rely on performance of a contract for processing necessary to provide the account features or subscription you request; our legitimate interests in operating, securing and supporting the service where those interests are not overridden by your rights; for the product analytics described above, the consent you give when you create your account and agree to this Privacy Policy, which you can withdraw at any time with the button at the end of this policy; consent for marketing where required, or another lawful basis only where applicable marketing law permits it; and legal obligations for records or disclosures required by law. You may contact us for more information about the basis for a particular use.

Emails and notifications

We may send messages needed to operate your account and provide the service, including sign-in codes, security alerts, support replies and important changes affecting your account or rights. These messages do not depend on marketing consent.

We use your email address, optional name, sign-up source and tags to send updates and marketing about Cool Girl Wears, including welcome emails, the Weekly Edit, early access, waitlist news, new features and offers. We send these with your consent where required, or where applicable marketing law allows another permission. Creating an account, asking for a link in an Instagram DM or giving feedback does not by itself mean you have agreed to all marketing emails.

Every marketing email identifies CGW and has an unsubscribe link. You can use it at any time to stop marketing emails, or email hello@coolgirlwears.app. Unsubscribing does not prevent essential account or service messages and does not delete your account.

We send marketing emails through Mailchimp, part of Intuit. Mailchimp holds your email address, optional name, sign-up details, subscription status, country and season where available, and the tags described above. We do not send Mailchimp your article reading history, saved articles or feedback text. Where email measurement is enabled and permitted, Mailchimp records delivery, opens, link clicks and approximate location so we can understand and improve our emails. We do not use this information to track you across other companies' apps or websites.

If push notifications are offered, they are subject to the relevant device permission. You can manage that permission through your device settings. Device permission does not replace any separate consent required for marketing.

If you turn on push notifications, we store a push token for your device and a random installation identifier with your account. We use them only to send you the notifications you turned on. Expo, our notification service provider, delivers them to your device. You can turn notifications off at any time in Profile or in your device settings, and signing out stops notifications to that device.

Subscriptions, where available

This section applies only if you use Outfits & Style Inspo when it is offered. Apple processes App Store payments; CGW does not receive your full payment-card details through those purchases. We use Apple and RevenueCat subscription information to verify purchases, check trial eligibility, provide or restore access and handle subscription support. This may include account and transaction identifiers, product details, purchase dates, trial and renewal status, expiry, cancellation and refund information.

Cancelling a subscription stops future renewal under the store's cancellation rules; it does not delete your CGW account. Deleting your CGW account does not automatically cancel App Store billing. Manage cancellation separately in your Apple subscription settings. Apple handles its transaction records under its own privacy terms and legal obligations.

Who handles information

Our service providers include Supabase for accounts, database and private storage; Vercel for hosting and delivery; Sentry for diagnostics where enabled; PostHog for product analytics; Expo for delivering push notifications; Mailchimp (Intuit) for email lists and marketing emails; ManyChat for Instagram messages and sign-ups; Google for the Sheets used to record DM replies; and providers that deliver authentication emails or help us respond to support requests. Apple and RevenueCat handle subscription information as described above where the subscription is offered.

Providers and authorised team members receive access appropriate to their role in operating, supporting or securing CGW. We may also disclose information to advisers, where required or permitted by law, or where necessary to protect people, enforce our rights or address misuse. A business transfer must respect applicable privacy obligations, including notice of a material change in who handles your information.

A brand or retailer does not receive your CGW account details simply because its products or content appear in the app.

External links and shopping

When you open a link to a publisher, retailer, brand or social platform, that destination handles your visit under its own privacy notice. It may receive your IP address, device or browser information, referral information and anything you give it.

Purchases on a retailer's website are separate from CGW. We do not process payment at the retailer's checkout. Where a link is an affiliate or referral link, it may include information used to attribute a visit or purchase and calculate a commission.

International processing and security

Our providers operate internationally, so your information may be processed outside your country, including in the United States. The countries involved depend on the service, hosting location and support arrangements. A main hosting location does not mean that all support, delivery or backup processing takes place in that country.

Our mailing list is stored with Mailchimp on servers in the United States. ManyChat also uses hosting and storage providers in the United States for messaging information. Account information is held with Supabase, and DM reply records are held in Google Sheets. These providers may also process information in other countries through their support teams and service providers. PostHog product analytics is stored in the European Union, as described above.

Where the law requires safeguards for an international transfer, the transfer must have a recognised legal basis, such as an adequacy decision or approved contractual safeguards. Contact hello@coolgirlwears.app to ask about the safeguards relevant to your information.

We use access restrictions and technical and organisational safeguards appropriate to the service. No online service or device can be guaranteed completely secure.

How long we keep information

We keep personal information only for as long as needed for the purposes described in this policy, taking account of the type of information, the service you use, ongoing requests or disputes and applicable legal obligations.

Account, profile, preference and saved-content information is kept to provide your account features. An active account does not justify keeping every record indefinitely. When information is no longer needed, we delete it or make it genuinely anonymous, subject to lawful retention requirements.

We keep email contact details, sign-up records and tags while needed to send the updates you have asked for or are lawfully receiving, including while you are on a waitlist. When you unsubscribe, we stop marketing emails and may keep a limited opt-out record so we do not add you back by mistake. Unsubscribing is not the same as deleting all your information. You can ask us to delete your email-list details or other personal information at hello@coolgirlwears.app, whether or not you have an app account. We delete information no longer needed, subject to the limited records and legal requirements described below.

Identifiable product analytics is kept only while needed for the disclosed analysis and subject to the off button where it is offered, deletion requests and applicable law. Replacing your name with an account number or random identifier does not make the information anonymous.

Support records and technical logs are kept for the time needed to resolve requests, investigate faults or misuse, and meet related legal obligations. Relevant records may be held longer while a complaint, security incident or legal claim remains open. Transaction records may be retained for applicable accounting, tax or dispute requirements.

We may retain limited records of consent, marketing opt-outs and completed privacy requests to respect your choices and demonstrate how a request was handled. Backup copies may remain until they are overwritten or expire under the relevant backup process; a deletion request is not a promise of immediate erasure from every backup.

We may retain genuinely anonymous statistics for long-term reporting, such as overall readership or content-performance trends. We do not treat identifiable individual histories as anonymous statistics merely because names and email addresses have been removed.

Deleting your account

You can start permanent account deletion from Profile in the app. You will be asked for a fresh email verification code and final confirmation.

When you delete your CGW account, we also remove you from marketing emails and arrange deletion of the email-list details connected to that account. You can contact hello@coolgirlwears.app for help with deletion from Mailchimp, ManyChat or our DM reply records. Information held independently by Instagram is subject to its own privacy and deletion process.

The deletion process removes your sign-in account and the profile, preferences, saved content and private profile media associated with it. It also clears the account-related information stored by CGW on the device where you complete the request, such as sign-in details, cached profile information and saved-content copies. This does not mean deleting unrelated information from your device.

Where account-linked analytics exists, it must also be handled through the provider's deletion process. The account-deletion screen distinguishes pending analytics deletion from completed or unnecessary analytics deletion. Contact us if you need help with a pending request.

A limited deletion receipt may remain to recover an interrupted request and record its outcome. It contains a one-way account hash, request identifier, status and timestamps, rather than your email address. We treat it as potentially personal information and retain it only for its supported purpose or legal requirements.

If local cleanup fails, follow the app's instructions before someone else uses the device. Copies on other devices or in device backups may need separate attention.

Deleting the app alone is not an account-deletion request. Deleting your CGW account does not delete published editorial content, external retailer accounts or records held independently by Apple or retailers. Limited records may be retained where required or otherwise lawfully justified, as described above.

Your rights and complaints

You can update your profile and preferences using the available app controls, unsubscribe from marketing, and request account deletion. You can also contact hello@coolgirlwears.app to request access to or correction of your information or raise a privacy complaint.

Depending on the law that applies, you may also have rights to erasure, restriction, portability, objection, withdrawal of consent or appeal. These rights are subject to their legal conditions and exceptions. We may need proportionate identity verification before disclosing or changing personal information.

If you are in the EU/EEA or the UK, you can ask to access, correct or delete your personal information, restrict its use, or receive a portable copy where those rights apply. You can object to direct marketing at any time, including the use of tags to choose marketing emails, and withdraw consent without affecting the lawfulness of earlier use. To exercise these rights, email hello@coolgirlwears.app. You can complain to your local data-protection authority or, in the UK, the Information Commissioner's Office at https://ico.org.uk/.

We will consider your request or complaint, respond within applicable statutory timeframes and explain any lawful refusal, limitation or available review route.

Where Australian privacy law applies, you may be able to complain to the Office of the Australian Information Commissioner at https://www.oaic.gov.au/. People in the EU/EEA or UK may complain to their competent data-protection authority. Other countries may provide additional local rights and complaint routes.

Children's privacy

You must be at least 16 years old to create a CGW account. Users aged 16 or 17 may have additional privacy protections under local law. The privacy choices described in this policy apply to all account holders. Where local law requires parental or guardian permission, that permission must be obtained before the relevant collection or use of personal information.

If we learn that an account belongs to someone under 16, we will take steps to close it and delete personal information we no longer have a lawful reason to retain. If you believe an account belongs to someone under 16, or that a child has provided information without permission required by law, contact hello@coolgirlwears.app so we can investigate and take appropriate action.

Changes to this policy

We will update this policy when our information practices change and show the updated date. Where a change requires notice or fresh consent, we will provide it before relying on that change.